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EDITABLE WORKSHEET · ADVANCED
Recruiting marketing plan
Build an employer proposition around the real work and evidence.
How to use it
Use a fictional case first. Replace assumptions with verified, authorized information before professional use. Keep real candidate information in your approved systems. Complete each field, identify the next action and review the plan with the appropriate owner.
Completed example: the reasoning
A learning benefit needs a defined coaching process and capacity.
See the completed worksheet example
- Audience and work needs
- Operations leaders seeking clear responsibility, support and realistic development.
- Employer proposition and proof
- Describe actual team size, decision scope and manager support with current evidence.
- Channel and content purpose
- Use an approved professional channel and a useful role-specific explanation.
- Material trade-offs to disclose
- Travel and shared support are disclosed; future improvements are not current benefits.
- Owner, budget and approval
- Named owner approves content and budget; no paid service is activated by this worksheet.
- Measurement definitions and review date
- Review relevant conversations and candidate feedback using defined periods and counts.
Offline formats
This worksheet is page 23 of the 27-worksheet collection.